About Us

12 budding young entrepreneurs from a family of entrepreneurs pursue their vision of leading the fashion industry.

Our goal is to enhance Indian men's underwear hygiene standards. Underwear should only be worn for 6 months or 33 washes, yet in India, this element is frequently overlooked. So we're on a mission to help Indian guys maintain healthy personal hygiene and improve their lives. We believe in more than simply fashion and style; we believe in providing consumers with comfort and cleanliness via our fashionable items.