Normcore is a trend of fashion that represents unpretentious clothing that is considered ‘Normal’ by the masses. It gives more importance to functionality rather than flair and panache. The normcore fashion is donned by people who do not wish to be recognised by the clothes they wear, they would much rather prefer simple and practical clothing.
The literal meaning of the term ‘Normcore’ is being normal to the core, a fashion trend that believes being normal is the new cool. The concept of minimalism is often misunderstood with norm core fashion, while minimalist fashion focusses more on classics and the timeless looks, norm core prioritises the most on comfort and simplicity. “Less is more” is the kind of mindset that drives up its popularity.
Normcore rejects the idea of extravagance and that is rare in the world of fashion. The general notion of the fashion world is to sacrifice comfort, in search of style and elegance. Even uncomfortable clothes will be well received if they believe they look good in it and that may be the reason for norm core’s lack of popularity.
Normcore fashion resurfaces and conquers social media every now and then when celebrities and influencers flaunt the ‘simple’ look, clothing that is usually overlooked by the majority of people, catches the eyes of the people when celebrities and popular figures that they love are seen donning the Normcore look. The wearers of Normcore don’t want the freedom to be someone, they prefer the freedom to be anyone.